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When sometimes watching TV in the middle of the night, I come across infomercials selling bizarre products that often make me laugh and wonder who would pay money to buy these products.  It wasn’t until I sat down with Trevor Lambert, President, and co-founder of Enhance Product Development and realized that these products actually sell in the millions.

According to Lambert, infomercials are a huge success and has helped his company grow bigger and bigger by the day. My interview with him has proved that ‘As seen on TV products’ are far from dead.

“It certainly has a checkered past,” Trevor Lambert said of infomercials. “But it’s a powerful medium when it works.”

According to Lambert, Enhance has sold millions of products that were actually developed in-house. His company employs talented individuals who help in industrial design, product development, marketing, and sales.

And to my surprise, many of the products the firm sells through television are actually created by its own employees. Enhance has an ‘inside inventing program’ that allows its employees to submit their product ideas. If the ideas are great, Enhance develops and markets these products.

People inside the company aren’t the only ones inventing products for Enhance, though. The firm also works with independent inventors who do not have access to mass-production facilities.

These inventors bring product ideas to the company which Enhance then helps in developing, marketing, licensing, and securing patents.

Speaking of patents, it is one of the foundations that have help the company reach new heights. Some of the products made by Enhance are quite easy to copy. So many companies create counterfeit products and sell them at lower prices with lower quality.

Sites like Amazon.com have actually helped people distinguish between real and fake products. When fake products are bought from Amazon, people leave reviews. Based on these reviews, more people buy the product or skip it.

If you see it the other way around, Amazon is actually a blessing for companies like Enhance.

The ‘Amazon Effect’ can kill a product really fast,” Lambert said. “People want the product to do what it promises to do, and if it doesn’t work, they’ll leave a review and other potential customers will see that right away.”

Sometimes, a product marketed on television makes it a huge hit amongst consumers. The rest of the time, not so much. When a product doesn’t do well on television, Enhance markets it on the internet and other channels such as traditional brick and mortar stores like Walmart.

The key is to reach new customers as fast as possible and grab their attention. Because people who regularly use the internet are different from people who regularly watch TV, Enhance is able to grab the attention of people through different mediums. And that is how it has been able to create a successful business.

Read their customer testimonials to get an idea of just how much success people are having working with Enhance.

“If you want to get peoples’ attention today, you really have to have a winner. And that’s what we try and create here every day,” Lambert said.

 

 

 

We are all connected today thanks to smart devices that have become a part of our lives and are quickly becoming an important part of our homes. All of these connected devices, whether smartphones, TVs, or other appliances in home are connected via a home router. Maybe you use the web to shop on Amazon.com, or maybe you are just managing your Facebook ads.

No matter what you do, you’ll need a router if you want to go wireless.

Buy a Router like a Pro

Back in the days, routers used to commonly just had a PC attached to it with a couple of other devices like a phone or tablet, but today they are connected with various devices that help you control temperature, dim lights and even stream stuff on your TV.

Check out this wireless router buying advice.

Because our homes are getting increasingly connected over the WiFi which means choosing a proper wireless router has become important than ever. Most Internet Service Providers in the U.S supply a router with a new connection, but can you really assume it is good enough to handle all of your devices at home? Probably not.

The standard router provided by ISPs are at best for minimal usage. They are good if you just want to connect a PC and a couple of more devices like phones or tablets. If you need to connect more advanced devices, you’ll need to shop for a good router.

In order to find the best wireless router, you need to take a couple of things in account before you go out shopping.

Single/dual band routers – routers these days usually come equipped with dual frequencies. Most routers back in the day just had a 24GHZ band which was broad enough to connect all devices in home. But as time passed by, more and more homes and offices installed 24GHZ routers which made them crowded. That’s when 5GHZ band routers were introduced. This low frequency is great if you are connecting devices in a wide space without walls or furniture in the path.

Cover area – always consider how much area the router will cover. For example, if you have a small area, a router with 5HZ band with good antennas should be enough. However, if it is a large area with lots of walls, consider 24GHZ or dual band.

Number of devices – last but not the least, you need to consider how many devices are going to be connected to the router. Some routers are only able to support up to 5 connections before they start staggering. Check with the router how many connections it can handle simultaneously before buying.

When it comes to SEO, it doesn’t matter how strong your links are, or how great your website is (unless you own Amazon, eBay or Wikipedia). If you do not do proper keyword research in the beginning, your efforts will either never come to fruition, or it will take at least a year or two to see any significant results.

Unless you are a millionaire and you are willing to spend ungodly amounts of money for SEO. And if you have a Zen-like patience, you need this guide to find the best, untapped keywords to target and dominate.

The reason why there are thousands of untapped keywords just waiting to be targeted is because these so-called ‘SEO-gurus’ cannot find them.

And that’s exactly what we will take advantage of.

But beware of finding untapped keywords with little to no search volume. We want keywords that have significant search volume, but they haven’t been discovered by a lot of people.

And this is where I should tell you that you need to start using different methods of keyword research. I wrote an amazing article just about that here. So check it out.

The main reason why 95% of the people fail at SEO, is because they only use tools like Google Keyword Planner, WordStream, etc. to find their keywords.

And while they are amazing tools, you should also know that the keywords you are seeing there, are also available for thousands of other marketers. That’s the reason why they never see any significant movement in the search engine results page (SERPs).

Don’t get me wrong, I love Google Keyword Planner. And that is why I have incorporated it into this article. There is still some use that we can get out of it.

You will want to check the search volume for all the keywords that you find through this method. And the Keyword Planner will not give you the exact search volume unless you type the exact phrase.

So, we find our untapped keywords through Reddit and find their search volumes one-by-one in the Keyword Planner to see if they will be worth our time, or should be move on.

And this is where our adventurous journey begins.

 

The TRUE Front Page of the Internet: Reddit

Unless you’ve been living on Mars or Proxima Centauri, it is possible that you might have heard about Reddit.

But for the Martians and the Centaurians; Reddit is a massive community of millions upon millions of people. This community has different small forums about almost every topic that you can think of.

If you have never visited this website before, you should spend a couple minute browsing it before you read further. Believe me, you will love it.

Why is it such a huge thing you ask?

Well, it’s only the 9th biggest website in the United States and the 25th biggest website in the world. Don’t take my word for it, those stats are all according to what Alexa says.

I agree that there are a ton of places to find amazing keywords (hint: Amazon product reviews). But Reddit is a unique place because of 2 reasons:

  1. There are communities about every topic that you can ever think of.
  2. All the content is user-generated. This means you will be getting keywords that they actually use in real life to search for things on search engines.

 

How to Get Started With Keyword Research on Reddit?

The basic idea is that you want to hang out where the people interested in your niche are hanging out.

This sub-communities (community interested in a specific topic, are called subreddits). So you want to find those and look out for sentences or words that might turn out to be keywords.

Here’s the process in a simplified list:

  1. Find a subreddit relevant to your niche
  2. Browse through the threads and comments, aka, discussions and see if you can find any keywords or sentences that could potentially become long-tail keywords
  3. Make a nice list of all them in excel
  4. Head over to Google Keyword Planner and check the search volume for those keywords

 

Step 1: Find a Good Subreddit Relevant to your Niche

If you want to know how to identify a subreddit, there will always be “/r/” in the URL followed by the name of that subreddit. That’s how you can say that that’s a community for that specific topic.

For instance, if I found a subreddit for “keyword research”, its URL would look something like www.reddit.com/r/keywordresearch

To find a subreddit, all you need to do is just put in a relevant keyword in the search function of Reddit and it will show you a list of all the relevant subreddits for that keyword.

I did a search for the keyword “cooking” and this is what I got:

Once you find an interesting, relevant subreddit, you also want to make sure that it is active as well. There are a ton of subreddit’s that are not active, and so they are of no use to us.

The key here to finding active subreddits is to see if they at least have a couple thousand subscribers. As long as they have that, they will always be active. And you will also have a ton of threads from which you can pull some valuable keywords from.

 

Step 2: Picking the Keywords

This is where the things start getting interesting.

You want to make sure that you either have notepad open on your computer (or the Mac equivalent of that), or you have a book and pen at your table. Because you will want to start taking notes of these keywords that are going to make you money.

Let’s start with the sorting of posts.

You can sort all the posts in a particular subreddit by using the buttons at the top. They usually have sorting 3 options:

  1. Hot – Will show the hottest posts with the most upvotes
  2. New – Will show the newest posts of that subreddit
  3. Top – Will show the top posts of all time. These usually have a ton of comments

Now that you know the sorting options, you will have to go through a little bit of a learning curve here.

You want to start seeing/reading every sentence as a potential keyword. Or at least they should resemble a keyword for you.

For instance, while I was going through one of the subreddits under “cooking”, I came across a sentence that mentioned “seasonal food lists.”

That’s a potential keyword that I could use.

I know it sounds easy to spot something like this, but trust me, there are a ton of people that miss these types of keywords all the time. And that’s where people like you and me come in. We take advantage of our skill and use the keywords that they missed to our advantage.

If you are having a hard time finding out the keywords, be patient. The more you do it, the better you will become at it.

It’s the same like everything else.

Ideally, you want to spend enough time to go through all of those sorting options and gather a list of at least 40-50 keywords. This will give you enough room to go through the search volume checking and eliminate a lot of keywords.

 

Step 3: Keyword Validation

Now that you have noted down enough keywords, you want to head over to the Google Keyword Planner and start inputting each keyword to check their monthly search volume.

As I mentioned above, you want to make sure that you are doing this one keyword at a time. That will give you the exact search volume. Or else you will just get an overall range of search volume, which is not what we are looking for.

You also want to keep your eyes peeled for even more keywords that come up in the related keywords below. Sometimes you might not see enough search volume for the keyword that you input, but you might find some gems in the related keywords.

Like when I was validating the keyword “seasonal food lists,” it showed me that 0 people searched for that exact keyword. But there were a good amount of people searching for other related keywords like ”seasonal food chart,” etc. as you can see in the image below.

I know what you might be thinking: “but Nabil, didn’t we find these keywords in the Keyword Planner itself?”

What if other marketers might have these keywords too?

You’re right. We did find them in the Keyword Planner.

But remember, not every marketer is going to go through the same keyword research process as you did. So there is a lower chance of them finding the same keywords as you.

And even if they do find that particular keyword, you will still have lesser competition than if you had just gone with the keyword research process like you did before.

You would have never found these keywords in the first place. Because the Keyword Planner never suggests them.

 

What If There Was a Better Way of Finding Keywords from Reddit In Just a Couple Minutes?

Well, there is.

Once you understand the manual process of finding these keywords, it will be a breeze for you to use this website to find hundreds of keywords in just a minute or two.

I know that you might be thinking, “If I’m spending a couple of hours on keyword research, it is never going to be an efficient use of my time. What if I have to do keyword research for 4 more websites?”

And I hear you.

That is the reason why I went ahead and dug a little deeper to see if we had a free Reddit keyword digging tool that can just give you as many keywords as you want for any niche that you would like.

And Surprise!!!

I did find an amazing website that does exactly that.

It’s called Keyworddit.

So, let’s go back to the same “cooking” example that we were using before. We want to find subreddits with keywords related to the “cooking” niche.

So I just head over to Keyworddit and type in “cooking” without the quotation marks of course.

And after just a couple of seconds, I now have a list of hundreds of keywords that I can immediately start throwing into the Keyword Planner to find even more keywords that your competitors couldn’t possibly find.

If I were to manually find the exact amount of keywords, it would take me at least 5-6 hours in total. And that’s even after being almost an expert at reading sentences and finding keywords in them.

For you, it might take even longer.

That’s the beauty of this amazing tool. So, take advantage of it.

 

Conclusion

Remember what I said at the beginning of this article. Your entire SEO success depends on the keywords that you choose.

And Reddit is just a hugely untapped source of keywords. And it’s not just Reddit, I’m talking about any other website that has tons of user-generated content. Reddit is just one of my favorites.

So, go ahead and follow this process exactly as I have laid out for you, and if you want even more keywords, just throw them into the Keyword Planner and see the related keywords.

And I guarantee you that you will have better success with these keywords compared to the keywords you had gone for in the past.

So you have read my Google AdWords guide and you started a couple of campaigns. First of all, kudos to you for taking action. 90% of the people do not do that.

Now you might be wondering why your ad isn’t showing up as high in the search engine results pages, aka, SERPs, as you hoped.

In most cases, it is because of the Quality Score of your ads. If the quality score isn’t high enough, your ads won’t be shown as high as you think they should.

 

What is the Google AdWords Quality Score?

Simply put, the Quality Score is a measurement that rates your ad and determines whether it is good or bad. The rating is from 1 to 10. 10 being the best and 1 being the worst.

Obviously, Google wants to show the best ads possible. They do not want their users/visitors to be scammed by people. And this is a way for them to filter that out.

So, depending on your score, Google decides where your ad will be placed.

Do remember that your quality score is also compared with other advertisers bidding on the same keyword. And if their quality score is higher than yours, then their ad will appear higher in the SERPs. And you definitely don’t want that.

And it is a good thing that you are reading this article, so you can get a higher quality score than your competitors.

 

What Are the Factors that Affect Your Quality Score?

There are a couple of things that hugely affect your quality score. All of these factors are something that you control.

In other words, you can improve your ad and these factors will improve as well.

Here are the factors that affect your quality score:

Expected click-through rate (CTR): Once you create your ad, AdWords uses an algorithm to predict how many people would click on your ad.

If this number is higher, then you will have a higher quality score.

The number needs to be higher because that lets Google know that your ad is enticing and that people will click on it.

 

Ad Relevance: Obviously you are targeting some amount of keywords in your ads. And you want your overall ad to be relevant to those keywords.

The more relevant your ad is, the higher your quality score will be. In fact, if you just use some of the keywords you are targeting in your ad copy, that alone will increase your quality score.

 

Landing Page Experience: This one is a biggie.

AdWords will evaluate your landing page from the perspective of a user and determine how relevant is it to the keywords you are targeting, how easy it was to navigate, and whether or not it is optimized for all the devices.

You want to cover all those bases before you get disappointed because if your ad is not optimized for mobile, you will get a lower quality score.

If you want to check whether your landing page is mobile optimized or not, you can head over to Google Mobile-Friendly test and check it out.

Now that we know a little more about the quality score, and how it is calculated, let’s dive into how you can increase your quality score. And maybe even achieve a perfect 10/10 (yes, there are people who can achieve that score.)

 

  1. Smaller targeted ad groups

You want to structure your ad campaign in a way that each campaign has ad groups that target only a small number of keywords. Anything between 15-20 keywords is good.

By doing this you are increasing the relevance of your ad to the keywords you are targeting.

So let’s say that you want to run a campaign in which you want to target a total of 30 keywords in total.

The best thing would be to divide that campaign into 2. And if you don’t want that, you can choose to have 2 different Ad Groups. And then you can target 15 keywords in each campaign/ad group.

I know that this can be a challenge at the start, but it will be well worth it in the end. Because you will see your ads appear higher than your competitors because of the high-quality score.

One thing you should remember is that the smaller number of keywords you target in a campaign/ad group, the better. That will increase the relevancy of your campaign. For instance, having singular, plurals and closely associated keywords in one ad group will be better than just adding all the keywords together.

 

 

Also, if you have a huge list of keywords, this is the time to start grouping them into logical groups. You can start by identifying branded and non-branded keywords. Have a separate group for both of them. And do the same thing for specific products and services keywords.

So when you start setting up campaigns, it will be easier for you to keep all your ads highly relevant.

This also overlaps with better account organization. Although it is not a huge factor, it still influences the quality score to some degree.

So the better account organization you have, the better your quality score will be.

It is best if you plan things out, structure our account, campaigns, and ad groups in a way that you planned. This way, they will not be cluttered as your competitors account. And you will also have an easier time creating, managing and optimizing your ads.

 

  1. Keyword optimize your ad copy

This obviously goes without saying that your ads MUST be keyword optimized.

You want your ad copy to be as close to the keywords you’re targeting as possible. And as I mentioned above, it will only help you if you include one of your target keywords in your copy.

AdWords wants to know that your ad is relevant to those keywords, what better way to show that by including the keywords in your ad copy itself.

The adding keyword in your copy has a two-fold benefit. It will definitely increase your quality score.

But it will also increase your click-through rate. This is because people will see that your ad is relevant to what they are searching for. So, the relevance plays a huge role here.

I know that using Dynamic Keyword Insertion might seem like a great idea, but trust me, it’s not.

Keep reading on and you’ll see in tip #5 why dynamic keyword insertion is not good for your quality score and the performance of your overall campaign.

 

  1. Relevant landing pages

This goes without saying that your landing page should be highly relevant to the keywords you are targeting.

People do not like it when they click on an ad about weight loss and end up on a page that is selling an acne product. And Google wants to avoid those kinds of ads from appearing on their beloved search engine.

So, you want to make sure that your landing page contains at least some of the keywords that you are targeting in your ad. I understand that it is not a practical idea to design a completely new landing page for each ad group, but you want to at least include some keywords from those ad groups to increase the relevancy of the overall campaign.

Do remember that the more relevant your landing page is, the higher your conversion percentage will be. So there is always incentive on the things that you do to increase your quality score.

It is not just here to help Google maintain their quality, it is also here to help you increase the revenue you earn from AdWords advertisement.

If you want to check how relevant your landing page is, and how Google sees it, head over to Google AdWords Keyword Tool and enter your landing page URL in the website search box.

Hit Search and you will end up with all the keywords that Google thinks it is most relevant for.

If you see some of the keywords you are targeting in your ad group, then you are doing a great job.

If not, then you know what to do next.

  1. Increase the Loading Speed of Your Landing Page

Don’t you just hate it when you have to wait an entire minute just for a page to load?

Yeah me too.

And so does Google.

That is the reason why the loading speed of your landing page has become an important factor that influences your quality score. If your landing page takes more time to load, the lower your quality score will be.

You want to take the time to optimize your landing page so that it loads faster.

Some of the factors that you can work on reducing the load times are:

  • Slow redirects
  • Large page size
  • Slow server
  • Meta refreshes
  • Multiple redirects

You can do some research on how to increase the speed of the page and work on those factors.

As far as testing the loading speed of the page, you can do that on Google’s Page Speed Insights.

This might an unconventional advice, but what I’ve found to work best for me, is just to pay $5 to someone on Fiverr to do it for me.

It saves me a lot of time from research and it also helps me focus on other important things mentioned in this article.

I’m not the most tech-savvy person, and that is the reason why I do that.

But if you know a ton about webpage speed optimization, you can do it yourself. Or if you would love to learn more about it, here’s a list of everything that you should do to increase the speed of your landing page.

 

  1. Do Not Use Dynamic Keyword Insertion

There are a ton of people that praise Google’s Dynamic keyword insertion tool. This is a took that allows the advertiser to insert their exact target keyword into their ad copy to increase the relevance.

Although it seems like a great idea. And probably the best way to deal with this issue, it’s very unlikely that it is going to help increase your quality score.

I do acknowledge the fact that the dynamic keyword insertion tool has a lot of value when it is used at the right time. But when you’re trying to increase your quality score, that’s not the right way of going about it.

My reason for that is, using Dynamic Keyword Insertion (DKI) can lead to some pretty bad ad copy. And that will lead to lower click-through rates which will then decrease your overall quality score. And then we will be back where we started.

Reason #2 is that if you are using a low amount of keywords in your ad group, you won’t need DKI in the first place. You can naturally write your ad copy and include your target keyword.

 

Conclusion

If you follow these tips exactly how they are mentioned, you will see a stark increase in your quality score and the placement of your ads.

Remember, it is all about relevance and providing a better user experience to your visitors. If you can deliver that to your visitors, you will end up with more sales.

So at the end of the day, we all are on the same side.

Whether you are getting started with affiliate marketing, or you want to promote your own product. Or maybe you have just signed up a local client and you want to market their products/services online. Facebook ads are becoming one of the staple parts of digital marketing.

In other words, if you are not leveraging the power of Facebook ads, then you are leaving almost 70% of the money on the table.

But the question you might be asking – how do I best spend this hard earned money in a way that gives me positive returns?

Well, in this post you will find out everything you need to know to set up your Facebook Ads campaigns in a way that you get positive returns.

But that is not a promise. Every ad campaign requires constant optimization and there are always some campaigns that will never make the cut.

So you will have to learn from your experiences and optimize your campaigns accordingly. That will be the best way to succeed on this platform.

But worry not, we will be covering all the basics that you will need to get things off the ground.

 

How to Set Up Your Very First Facebook Ads Campaign

Step 1: Decide on the final goal/result of your Facebook Ads

This is crucial.

You do not want to start making advertising campaigns without having a crystal clear goal that you want to achieve.

Once you set some goals for your ads, you will also be able to measure the success of your campaigns. This is where you will know where to optimize your campaigns.

For instance, if you want to increase the number of people who subscribe to your newsletter, you can set a goal of 1000 subscribers in the first month.

This goal will help you decide how much you are willing to spend on a daily/monthly basis. And most importantly, it will help you choose the correct objective for your Facebook Ads campaign. We will be covering that in upcoming steps, but here are just a couple goals that you can choose from:

  • Increase traffic to my website
  • Increase attendance at my event
  • Generate new leads
  • Increase the reach of your content on Facebook
  • Boost engagement for your Facebook Page

 

Step 2: Open Facebook Ads Manager

Everything that is related to Facebook Ads can be managed through the Facebook Ads Manager tool. You can access this tool via facebook.com/ads or by clicking “Manage Ads” in the drop-down menu on your Facebook account.

Once you are in the Ads manager, some of the navigation options are pretty easy to understand. But for now, you want to get started with the green button that is on the top-right corner of the page.

 

Step 3: Choose your Objective

When you click on that green button, you will go to a page where you will have to choose an objective for your campaign. This is where that goal thing we mentioned above comes into play.

Here you will see that there are 15 options that you can choose from.

It might seem confusing at first, but it is very simple. Most of your campaigns will fall into one of the 3 top-level categories:

 

Awareness

Campaigns that increase public interest in your product or service.

This can include campaigns like:

  • Promote your page
  • Boost your posts
  • Reach people near your business
  • Increase brand awareness
  • Increase your reach

 

Pro Tip: Campaigns under the Awareness category will likely give you the most bang for your buck. According to Moz, just $1 per day can grow your audience up to 4,000 people. Which is quite impressive.

But you should take that with a grain of salt because results might be different for your niche. It all depends on your targeting and how good your ad copy is.

 

Consideration

Under this category, you want people to start taking more notice of your business and start looking for more information about it.

For that, these are the campaigns that you can run:

  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collects leads for your business
  • Send people to a destination on or off Facebook

 

Conversion

This is the most exciting category of them all.

In this category, you would want people not only to be interested in your business but also to purchase your product or service.

Below are the campaigns that you can run for that:

  • Increase engagement in your app
  • Get people to claim your offer
  • Increase conversions on your website
  • Promote a product or catalog
  • Get people to visit your shop

 

Those are the options that you can choose from.

Once you choose one of them, you will then be asked to name your campaign.

Name it something related to your goal. That way you will be able to distinguish the campaign from others.

 

Step 4: Defining your audience and deciding your budget

This is the step that will either make or break your campaign. If you select the wrong audience, you fail.

If you select the wrong budget before testing your campaigns, you will lose your entire marketing budget in a day.

So choose those things according to how I mention here and you will be alright.

Not all campaigns will succeed, but you will also not lose your entire marketing budget.

So the next question is: How do you determine your audience?

There are a ton of demographics that you can divide your audience into, depending on what you are offering. Here’s some of them:

  • Age
  • Gender
  • Location (this includes country, state, city, zip code, address, or even defining a certain mile radius)
  • Languages
  • Interests (this is where you choose the pages, related topics, etc. this is how Facebook targets ads specific to that person)
  • Connections (you can choose whether or not you want to show the ad to everyone. Everyone connected with Nabil or even those not connected with Nabil)
  • Behaviors (this includes different types of behaviors like whether or not the person is interested in purchasing things online. And how much do they use their devices, etc.)

Here’s an example ad targeting to makes things easier to understand.

Do remember that the more targeted your campaign is, the better results you will get. And that is what Facebook recommends as well.

Example Ad Targeting

Let’s say that I’m running an Awareness campaign and I just want people to know about my services.

Here’s the targeting that I chose:

  • Location: United States
  • Interests: Social media
  • Excluded: People who already like Buffer (did this just as an example to show you that you can exclude people as well)
  • Age: 18-65+
  • Language: English (US)

This targeting gave me an estimated reach of at up to 3,200 people out of 14 million. What that means is that at any given time of the day, there will be at least 3,200 people online and will be available to see your ad.

 

Setting Your Budget

Now that you have targeted your audience, it’s time to set your budget.

Right off the bat, I would like to let you know that when you set your budget in Facebook, what it tells, is that is the maximum amount of money you are willing to spend on that ad.

There are 2 ways you can set your budget: Daily or Lifetime.

  • Daily: This is the budget that you are willing to spend on a daily basis.
  • Lifetime: This will be the budget that you would be willing to spend for the entire duration of your ad.

 

Step 5: Creating your ad

Now, this is where things get interesting and fun. Now is the time to get your creative juices flowing and let that inner Steve Jobs out.

This is where you choose the images/video, headline, body text and the position of where you want your ad to be displayed on Facebook.

For the text, you get 90 characters to say anything. That will show above the image or video.

There are two ways you can go about creating an ad.

You can either use an existing post, or you can create a new one from scratch.

I’ll cover both methods.

 

Using an existing post

When you’re using an existing post, this is a very specific type of campaign.

Here you want to increase the awareness of that particular post. That is the reason why you are boosting that post.

So you can create your ad using the post that has already been shared on your Facebook page.

To do this, click on Use Existing Post option from the Facebook Ads Manager.

Once you’re there, you can choose the Page from which you would like to pick a post (this only applies if you have multiple pages). And then you can choose which post you would like to boost.

 

Creating a new ad from scratch

When you’re creating a new ad, you have to be careful which format you choose. Because every format serves a different purpose. They all look slightly different. And they obviously depend on the kind of results you are looking for.

As of now, Facebook currently offers 5 different formats for adverts.

Here they are:

  • Single image: Create up to 6 variations of the same ad using 1 image
  • Single video: Create 1 ad with 1 video
  • Carousel: Create an ad with 2 or more scrollable videos or images
  • Slideshow: Create an ad with up to 10 images or a looping video
  • Canvas: Combine images and videos to tell an engaging story

 

I do have to inform you that the availability of these formats will depend on the objective you set for your ad in Step 3.

There is nothing to be confused about these ad formats though.

If you only have 1 image, select the single image format and move on. Right now you just want to test different copy and images and see what works for you.

And if you have multiple images, you again select the single image format and upload all of the images. And then test and see which one performs better than the other.

Once you have selected the ad format, you will need to add content to your ad.

This is the where the magic happens.

You see, in order for people to wait and see your ad, you want to have an enticing image that will make them want to click and know more about it.

Now whether that’s a popping red color or a subtle blue color with a lot of white in the image, it all depends on what works for you.

You do not need to wonder the recommended image and video specs, they are usually mentioned next to the area on the screen where you upload your content.

 

Step 6: Choosing the placement of your ad

This is the step where you choose where you want your ad to be placed, aka, the location of where they will appear.

You have the option of choosing whether you want your ad to appear on Facebook’s mobile News Feed, desktop News Feed, and the right column and on Instagram as well.

Facebook recommends that you go with the default setting of the placements based on the objective that you chose. This enables Facebook to further optimize your ad placement for the best results with the cheapest cost.

But, if for some reason you wish to choose your placements, these are some of the placements that Facebook recommends going with.

Again, these placements are based on the chosen objective:

  • Increasing brand awareness: Facebook and Instagram
  • Boosting your posts: Facebook and Instagram
  • Get video views: Facebook and Instagram
  • Get installs of your app: Facebook and Instagram
  • Increase engagement in your app: Facebook
  • Promote a product catalog: Facebook
  • Increase conversions on your website: Facebook
  • Send people to your website: Facebook

There’s an in-depth guide on ad placements that Facebook has created. You can check that out if you are unsure about your decision.

 

Step 7: Place your order

So we have added the images/videos, added the copy of the ad and we think that it is the best ad of all time. This is when we submit our ad by clicking on the Place Order button at the bottom right-hand corner.

Once you do that, Facebook will receive your ad and review it to make sure that it abides by their guidelines. If it does, then it will go live and you will receive a confirmation email about it.

And that is it, my friend!

You have successfully created your first ad on Facebook.

But now comes the important part about what you can achieve through Facebook ads on a shoestring budget.

 

What Can You Get With $5 Per Day Budget on Facebook

After running 3 different campaigns with a budget of just $5 per day and a different objective, here’s what I found out.

So for $5 per day, here’s what you will get:

  • Page Likes – $0.57 per like
  • Clicks to your website – $4.01 per click
  • Boosted posts – $6.35 per additional 1,000 people reached

Looking closely at the numbers, here’s what you end up getting:

  • Page likes – 9 likes per day
  • Clicks to your website – 1 per day
  • Boosted posts – 787 new people reached per day

 

How will this compare to your experience on Facebook Ads?

I don’t know it yet.

But I would be happy to share the specifics with you.

While my tests might seem underwhelming, you should know that I did not put a lot of time to truly optimize the campaigns that I ran.

Had I ran it for 2-3 weeks and optimized them, the results would’ve been drastically different.

So do take it with a grain of salt.

And not just that, you should also remember that every test is different. Because not all of us are promoting the same things online. So it is possible that your campaigns might actually turn out to be more successful than mine.

 

Conclusion

At the end of the day, it all depends on how patient you are and whether you are learning from your failed campaigns or not.

Everything matters when it comes to advertising.

The way you say/write things, the color shades of your images, etc. Every little detail matters.

And that is the reason why you want to test a couple different ads at a time and then finalize on the one that gives you the best results.

It might be possible that you would have to change the image/video of your campaign. But then you can test the new ones as well.

Keep testing until you find a winner. And once you do that, gradually start increasing your daily budget by $5 and see how much money you can make from just 1 ad.