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Right off the bat, I’d like to say that if you’re thinking that you will be able to everything about PPC marketing (Pay-Per-Click marketing) by just knowing the name, think again. There’s an ocean of information that you would have to consume to know how to run a successful PPC campaign.

But let’s first start with the basics.

There is no need to get overwhelmed here. Just have a goal of increasing your understanding of PPC marketing. And soon enough, you’ll be an expert running successful campaigns making thousands of dollars in no time.

Let’s jump right into it, shall we?

 

What is PPC?

Ever heard the phrase “You get what you pay for.”?

This is where that applies perfectly.

PPC is the online advertising strategy in which you get exactly what you pay.

And what is that?

You only pay when someone clicks on your ad. Hence the name Pay-Per-Click.

This is one of those advertising methods that has left the conventional methods tasting the dust. We will go into the reasons of that in a minute.

Compared to other methods of online advertising, PPC is by far the go-to method for more than 90% of the online advertisers. Again, the reason why they love it so much is because they only pay when people take some form of action on their ad.

 

Different Types of PPC (Only The Most Popular Ones)

 

Nowadays almost every social network has a PPC advertising section. So the only thing differentiating them from the others is their popularity.

But the top spot is taken by Google Adwords and Facebook Ads.

Google Adwords allows you run ads on private websites that you would’ve never come across in your entire lifetime. That’s not because they are not popular, it’s because you are not Google Adwords.

With Facebook Ads, you can create laser-focused ads toward your target audience.

What to sell a product to mothers between 35-40 who live in Manhattan? You got it.

But when it comes to search engine advertisement, Google isn’t the only player here. Bing has its own sweet version of PPC. They allow you to run ads on countless different search properties owned by Microsoft and their partners.

And then there’s the retargeting campaigns. These are the campaigns that bring in the visitors that have already visited your website. This is where the most amount of money is made.

When people see your stuff everywhere they go on the internet, they realize that you are a famous person with integrity. And that’s when they pull out their wallets.

 

How Much Does PPC Cost?

 

To give you a perfect answer, it depends on what type of PPC campaign you are trying to run and where.

If you are looking to run a campaign on Facebook, then you can start off with just $5/day. And once you see the campaign getting traction, you can slowly increase the daily budget.

But if you are going with Google Adwords, then you have to consider the demand for keywords that you will be targeting.

Keywords with higher demand have a higher cost per click.

Let’s say for instance that you want to run a campaign about car insurance. Your obvious choice of keyword would be “car insurance.” But that keyword has a very high demand, and it is possible that your cost per click would be very high as well.

But if you do some keyword research and target a related keyword with lower demand, like “St George car insurance” then you will have a significantly lower cost per click compared to “car insurance.”

Why is “car insurance” in such a high demand?

It’s simple. The demand for a particular keyword is calculated by the number of advertisers bidding on it. The more advertisers bidding on a particular keyword, the higher its demand will be.

Almost every ad network allows you to set a daily budget to make sure that you never let the campaigns run out of hand. So if you set your daily budget to $50, then once you’ve spent that much, the ad network will turn off your ads for the rest of the day.

 

What Are the Different Parts of PPC?

PPC is one of the biggest forms of advertisement on the internet. And it is pretty obvious that there are many components in it. So let’s see what they are:

 

  1. The Campaign

Obviously, the campaign will come first. Without a campaign, you wouldn’t have anything. A campaign is something that you decide to advertise about. So if you want to advertise about sneakers, then it would be a sneaker campaign.

 

  1. The Ad Group

An ad group is basically a group of ads that you are running for a particular campaign. If we take the sneakers example, you will be running a couple different ads for that campaign.

So all the ads that you will be running for the sneakers, will come under the ad group of sneakers.

 

  1. Keywords

This is applicable if you are using Google Adwords. And it is crucial that you ensure that all the keywords that you choose are relevant to the ad that you are running.

Why?

Because Google will be using your keyword relevance to determine where they will be placing your ad. If you mess this up, you will just be throwing your money down the drain.

But the good news is, it is very hard to mess it up. To cheer up J

 

  1. Ad Text

Obviously, you want your ad text to be something that catches the eye of the visitors and is attractive enough so that they take some form of action. Usually, this is where a professional copywriter comes into play.

But if you think you are good enough, then you can text out your own copy as well.

 

  1. The Landing Page

This is where the magic happens. This is the page on your website where the visitors who click on your ad will come to. You want to make sure that it is relevant to the ad and also gives the visitors some incentive for clicking through.

The incentive makes sure that they like you and hopefully give you their email address, or purchase your product.

 

How Does Keyword Auctions Work?

 

I know this question might be lingering in the back of your head. About how people bid on keywords.

Different ad networks have different rules on auction, but most of them allow people to only bid on keywords during an open auction. This is different than those eBay auctions that you are used to.

You can even say that it is a bit complicated than that.

That’s mainly because your bid will determine where your ad will be placed.

But there’s some good news to it as well. You don’t need to have the fattest wallet in the room. Google also determines the quality of the ad and based on that as well, they can change the placement of your ad.

The higher the quality the better the placement.

There are a couple of things that Google takes into account while evaluating your ad quality. Some of them are keyword relevance, landing page relevance, the click-through rate of your ad (the number of people who click on your ad).

If you want to find out the overall rank of your ad, just multiply your bid with your quality score. So let’s say that your quality score is 10 and you bid $1 for a keyword, then your rank is 10X1=10

If your ad rank is higher than the ad rank of other advertisers who are bidding on the same keyword, then your ad will be placed on top.

You should also know that the actual amount you pay is different than what you bid. Usually, it is slightly lower.

 

Conclusion

In the end, I will say that if you are just starting out with PPC, then make sure that you are able to lose some money. Because you will definitely have some failed campaigns in the beginning.

An alternative would be to hire a professional PPC expert and let them handle everything. But I’m guessing that you want to do this on your own. So wait for my next article about how you can get started with Google Adwords.

Stay safe.

It was 2009 when things weren’t as crazy. That was when I started getting my feet wet in the world of internet marketing. And very quickly, I realized that there were a lot of scams roaming around and throwing out crazy acronyms like SoLoMo, FOMO, etc. 9 years later, all those acronyms seems pretty normal to me.

In fact, I use them almost every day.

But the one acronym that stuck with me since day one was SEO or search engine optimization. This was the one thing that people were always confused about how to execute. And different people gave different advice on how to succeed in it.

And to this day, I see that no one really is confident about which SEO strategy they can use to be successful.

And that’s why folks, we will be breaking it down in this post. By the end, you will be able to improve your website along with your search rankings.

Giddy up pony.

 

What is SEO?

There is so much that you already know but you are not aware of.

If you have ever searched for anything on Google, then you already know so much about SEO. All you have to do is think about how the search engine works behind the scenes to give you those results.

Let’s say that you are searching for the best laptop covers.

Now there are a couple different things going behind the scenes that you don’t know about.

  • You want to see the covers that you love (that make you look interesting and cool, etc.)
  • Every search engine wants to provide you with the best, most relevant results possible. So that you will keep coming to search for more information.
  • Any business that is selling laptop covers always wants to be the first search result that you see when you search (this helps them sell more laptop covers).

It is the search engine’s job to ensure that you get the best, most relevant search results possible.

Now there are a lot of strategies that SEO professionals use to make the website appear higher in search results. And that’s what we want to learn.

Because if you can rank higher, you will get a ton of new people clicking on your website and making you money.

And if people cannot find your website in the search results, then you will basically be handing over all that money to your competitors.

So now you might be asking yourself: what are the different factors that I can control that affect the search?

Great question. Here we go.

 

Factors That Affect Search Results

According to SearchEngineJournal, there are around 200 different factors that Google’s search algorithm takes into account before delivering the results for a search query.

Obviously, no one knows all of those factors, or else we would all be millionaires. But there are a lot of guesses. Which means that there are a lot of different ways a person can get their website to rank higher in the search results.

If you take a look at this nifty little image I took from Google’s interactive resources section, you will notice a couple of things.

  1. What Is Your Question

The very first thing Google tries to understand is what are you trying to ask it. And to narrow down the meaning of your question, it uses a technology called the Knowledge Graph.

With the help of this technology, the algorithm finds out what your query is and based on that, it decides whether it should present you with a definition, a graph, a map or maybe something else.

You also might have noticed that Google tries to guess what you are searching for by showing instant suggestions. That’s one of the ways it is narrowing down your search query.

 

  1. What’s Your Location

To take things up a notch, Google also takes into account your location. Let’s say that you searched for “authentic Chinese food” on Google. It does some thinking and decides that instead of showing you a brief history of Chinese authentic food, maybe you’d like to see a list of restaurants near you that offer authentic Chinese food.

This also helps local businesses who are up to date on their SEO strategies. Because when they optimize their website and social properties like Google Places, etc. their websites will show up in the searches when someone puts in such a query.

 

  1. Who Created It

Google loves to reward people who create great content. And to be honest, that’s a great thing because a lot of energy and time goes into creating amazing content.

One way Google rewards content creators is once an author completes the Google Authorship verification, they get a special designation for all the authors who have verified Google+ account.

Once you do that, you will notice that in the search results, you will see a small author byline next to your content.

Isn’t that really cool?

 

  1. Do Your Friends Like It?

Recently Google has been using this new factor that takes into account your social network. It’s called the “social search”.

What it does, is it finds content like blog posts, photos, restaurant reviews, etc. that were created by your friends and contacts. Google considers these people to be in your “social circle.”

The reason it does that is because you are more likely to click on a search result that tells you that Becky (your best friend) also likes Jimmy’s Pizza.

Why wouldn’t you click on that search result and try to find out why Becky likes it.

 

  1. How Was It Shared

Google has been taking the social factors more and more into account lately. They try to see your social network to provide you with personalized results. Not only that, based on the social shares a content has received, also influences the position of where it will rank in the search results.

What this means, is that the more social shares like Facebook likes, and Google “+1s” a particular blog post gets, the chances of it ranking higher are pretty good.

And this makes total sense because nowadays people are spending more and more time on social media and less time reading content. In other words, they are spending more time on social media with their friends, instead of searching for something new.

And Google wants to make sure that whenever someone searches for something, they are providing the most relevant information so that people trust the search engine.

 

  1. What Device You’re Using

You will also get different results based on what device you are using.

And this is a very practical thing.

Imagine you were trying to search for the best restaurants near you, but Google thought that you were searching from your home desktop. You wouldn’t get the best results.

If you are searching something from a laptop, it is possible that you are in your leisure time and want to see something cool. But if you’re on your phone, then you instantly want to see the phone number of that restaurant and get a reservation.

And when you combine all those search factors, you realize that our search results would be completely different. This is because of the people we know, who we are and what type of device we are using to search.

 

So What Is The Job of An SEO?

When everything is said and done, you want to know what your SEO guy is doing. Or maybe you just want to find out what you should be doing to achieve your goal of ranking higher.

Right off the bat, I’d like to say that there are a ton of ways SEOs can get a website to rank higher. Some are riskier than others but they get the same goal.

But, there are a couple of common practices that you will hear from every SEO:

 

Website Optimization, aka, On-Page Optimization

This is the beginning of the journey.

Every solid SEO strategy starts off by ensuring that the technical side of the website is taken care of.

Reason?

Google finds information on your website by crawling it. And it is the SEO’s job to make sure that the Big G can easily find all the information it is looking for on your website.

This means that you will need to make sure that you have a sitemap that Google can easily find. That it loads quickly and can be easily analyzed by the Google bot.

Another thing that lots of SEO do, is perform a technical audit. This is the ensure that there are no other factors on the website that are interfering with the Google crawling.

 

Research and Optimizing the Keywords

The keywords that you search for, is what you are looking for. Let’s go back to the laptop covers example.

If you wanted your website to be considered relevant to that search query, then you would add exact, and related keywords on your website like “laptop covers”, “laptops”, “vinyl”, “Marvel covers”, etc.

To achieve optimal results, SEO’s perform keyword research to find out which keywords they should be choosing to get the best results for your website. Once they choose a set of keywords, they make sure that they are repeated throughout your site enough times so that Google recognizes your website as relevant for those search queries.

 

Building Links

Back in the day when there was no way to personalize search results based on what your friends like and your location, there was one primary way Google used to decide which was the best result: links.

And don’t get me wrong, links are still one of the main factors that can affect the rankings of a website. But in order to ensure that your website stays on top, you want to mix in the other factors as well.

Back to links.

When a trusted website links to your website, this is a signal that Google receives that your website is in a good company and because of that it should be ranked higher. And if the same thing keeps happening over and over again, then eventually Google recognizes your website as a trusted, high-quality website.

And once that happens, it ranks your higher and let’s more searchers see your website.

This also means that SEO’s will usually spend a ton of time building links.

 

Creating Great Content

One of the best ways to receive amazing links is by creating great content. Content that improves the lives of your readers and provides them with valuable information.

It doesn’t matter if you decide to create a blog post, a video, an infographic, etc. Adding value to your reader’s life, is your primary goal here.

And when they value your content, they will start sharing it with their friends and in their social circle.

Now you see how this will automatically create all the factors you will need to rank higher in the search results?

 

Conclusion

I will end this guide by saying that this is just the surface of what you should be doing to be on the good side of Google. In our upcoming articles, we will cover different things like, types of link building, avoiding penalties, creating social signals, etc.

In the meantime, if you just follow everything I’ve laid down in this article, you will be on the right path to dominating the search results.

 

 

Let’s not beat around the bush. Almost all of us love affiliate marketing because of the immense freedom that it provides us with. As an average joe, it’s a dream to have to wake up and see your bank account have more balance that you had the night before. And to achieve that, you need to have discipline and have a couple of best practices that you live by. And that’s exactly what I’ll be covering in this article – 5 best practices for affiliate marketing that you should live by.

Traveling around the world and working out of your laptop is amazing, no doubt. But if you want to keep living this amazing life for the rest of your life, you need to make sure that you are setting things up in the right way.

And for that, you need to make sure that you win even before the competition starts. That’s the real advantage that you should have on your side. So without any further ado, let’s dive head first into this.

 

  1. Affiliate Marketing Best Practices #1 – Laser Focused But Not Crazy

 

There’s a fine line between being laser focused and appearing as a crazy person to other people. As an affiliate marketer, you need to make sure that you do not reach the crazy line.

What do I mean by this?

Well, you want to make sure that you are not abandoning everything else in your life. You want to make sure that your friends and family still love you while working on your affiliate marketing projects.

Everybody goes through down times. You want to make sure that you use that time wisely, aka, recharging yourself and getting ready to execute your strategies.

In other words, make sure that you are not turning yourself into a hate machine while trying to achieve your dream life.

And also make sure that you are not working yourself till exhaustion. It’s a marathon. Maintain a steady pace and you’ll reach your goals sooner than you thought.

 

  1. Affiliate Marketing Best Practices #2 – Accurate Market Research = Faster Success

 

Whatever you do on your affiliate marketing journey, you want to make sure that you are doing proper market research. Because you don’t want to fail when you are 6 months into a project. That will just be a huge waste of your resources.

To avoid that, take your time to do the market research. You don’t have to end up with a conclusion on the same day. Sometimes it can take weeks, but if you do it right, you will save yourself months or maybe years from a failed project.

If you’re unsure about a product, test it out on a smaller scale and see if people like it. It’s all about the response and then scaling things up and allocating more resources.

Most people do this the wrong way.

They choose a product and then just start marketing it without even testing it. And that is the reason why you see so many newbie affiliate marketers fail. They never follow the right path to success.

So, make sure that you do not make the same mistakes.

 

  1. Affiliate Marketing Best Practices #3 – Adding Fresh Content to Your Blog/Website

 

In this world of search engine craziness and information consumption, you want to make sure that you constantly have new information for your audience.

They want to learn more about the topic. And they want to learn now.

And if you don’t provide them with fresh content to consume on a regular basis, they will go to someone who will do that. And that might just be your competitor.

So make sure that you are giving your audience what they need.

This will not only build up a loyalty around your blog and brand, it will also help you become an authority. Because at the end of the day, authority is just a group of people loyal to a specific blog or brand.

If they are loyal to you, then you are an authority in that niche.

If you are not doing this, then you are definitely setting yourself up for a huge failure.

Avoid that, and start posting content on a daily basis.

 

  1. Affiliate Marketing Best Practices #4 – Re-Invest

 

This goes without saying. But some people love to party too much, so I had to include this point.

NEVER spend your initial earnings on things outside your business. If you want to scale it up and end up having that laptop lifestyle, you want to make sure that you have as many resources as possible.

And money is one of THE most important resources out there.

So instead of buying that PlayStation, re-invest that money back into your business so that it can grow quickly into something that you just cannot resist loving.

Not only that, what you do with your initial earnings will also decide how your entire journey will look like.

If you do not re-invest it, then you will do the same thing when your next affiliate cheque comes in. And then imagine what you would do when the 3rd cheque comes in? The same thing.

So break that cycle right in the beginning.

 

  1. Affiliate Marketing Best Practices #5 – Eat. Sleep. Market. Repeat. (Repeat What Works!)

 

Once you find out what’s working in a niche, that’s when you want to go all out on that. But do it gradually so you don’t burn yourself.

By going all out, I meant that you should scale as quickly as you can. This will ensure that you start bringing in those big cheques and you know comes after that? More freedom to do whatever you want.

But be wary of other people here. Never listen to what they say about what’s working in a niche because they could be lying to you.

The best way to avoid burning a hole in your pocket is by testing things yourself and discovering the best ways to build a loyal audience around your brand.

Once you figure that out, then it’s a cakewalk in the park with no sunlight. That means you can eat cake in the dark and not worry about a single thing.

Also, get that “getting rich quick” mindset out. You will need to hustle to reach your goal. And it seems easy at first, but once you get both feet in the water, only then you’ll realize what you have to do to make your dreams come true.

Remember, if it was easy everybody would do it.

So, it’s not about getting depressed when things don’t work out as you thought they would.

Instead, build your understanding about it. Understand what you should be doing in order to make things work.

Once you start doing that, then you will know exactly what to do in any niche that you get into. And that’s when you will realize that everything you touch, turns into gold.

It’s not by accident, you will deliberately be doing things that bring you that gold.

So let me ask you this: do you want to have more gold in your life?

Yes?

Then focus on understanding how affiliate marketing works. And stop getting sad and depressed when you’re not making money. Once you understand enough, you will start making money hand over fist.

 

I’ll finish by saying that this journey will not be easy. If you survive and not perish, only then, you will be able to live up to your true potential in this world.

 

If you read my previous article about the beginner’s guide to the stock market, you might recall that I mentioned that the best way to start investing in the stock market is by opening a brokerage account. And since then I’ve been asked a lot of times that if there’s a way to invest without having to deal with the broker. And in this article, I’m going to tell you how to buy stocks without a broker.

Before we get started, you should know that there are always advantages and disadvantages with both ways of investing. And you can be successful with either of them, depending on your current situation.

I will be listing both, the advantages and disadvantages of direct investing, and then you can weigh them based on your personal situation. My primary goal here is to help you understand how this works. So when you finish reading this article, you can easily decide whether you want to go the direct investing route or have a stockbroker.

 

1. Invest in Stocks Without a StockBroker Through Direct Stock Purchase Plan

 

This is probably the best and the easiest method of buying stock without a stockbroker. This might sound like a new thing, but companies have been using this method for decades. A lot of blue chip companies have a special type of investor program called DSPP or Direct Stock Purchase Plan.

In this plan, they offer small investors to directly buy ownership from the company.

The company has their own agent, also known as the plan administrator who is responsible for doing the day-to-day paperwork and transactions.

These companies do charge a fee for opting for the DSPP plan and they offer the investor to either pay the fee in installments for 6 months, or they can choose to pay all of it as a one-time payment. Usually, the monthly fee is $50 which is a reasonable amount. And if investors choose the one-time payment option, they can pay $250 or $500 in one go.

With the cash received from the investor, the plan administrator then uses the cash to buy shares of the company listed on the open market or the freshly issued stocks from the business itself.

The best part about going with a DSPP is that you get a detailed quarterly report of all the stocks that you own, any sales/purchases that you’ve made, etc.

With some DSPP’s they do charge a nominal fee while executing the trades, but these are usually a lot lower compared to what you would be paying a full-service broker. These fees range from $1 to $2 and a couple of cents per share for when you purchase a stock. And if you’re selling it, they can charge around $15 plus a couple cents.

 

2. Acquiring Stocks Through Specialized Gifting Service Without a Broker

Very recently, you first had to buy a single share of a company and get your name on the corporate shareholder list. And only after that, they would allow you into their closed direct stock purchase plans or dividend reinvestment plans.

The dividend reinvestment plans are forbidden to outside investors who do not own the company’s stock.

This is one of those methods where you will need a stockbroker to get your foot in the door.

You would basically be buying the stock off the broker through a brokerage account and have this stock titled as Direct Registration System.

This is one of those cases where the more wealthier you are, the more advantage you would have compared to others.

Let’s say that you are a wealthy investor and have a great relationship with an asset management company. Then the investor could have one of the firm’s brokers to place a trade on behalf of the investor and then transfer the stock to a family member of the investor as a gift through the DRS.

Once the family member receives the stock, he or she could buy stocks within that company without a broker and do it with ease.

 

3. Taking Advantage of the Dividend Reinvestment Program to Buy Shares Without a Broker

 

This is the 3rd best way to buy stocks without having to deal with a stockbroker. While there might be a lot of reasons why you should enroll yourself in a company’s DRIP, this is one of the big reasons.

The basic definition of DRIP is that the company pays a dividend in cash to their shareholders, and you can use that cash to buy more shares of that company.

You will have to do the research about how much the company would charge for this program. There are some blue chips companies that do not charge anything.

If you follow Warren Buffet’s advice to the T, then you might prefer investing in a particular company for years, if not, decades to come. And companies pay out dividends 4 times a year. And that clearly is a lot of transactions and new stocks being bought for which you are not paying a commission to a stockbroker.

However, there are some stockbrokers who offer the same service for free. And if you have a similar arrangement with one right now, then buying stocks without a stockbroker might not sound very appealing to you.

You can literally build up a fortune by this type of investing over the years. There have been articles about how normal middle-class people like you and me accumulated wealth in millions of dollars over the years by just doing this.

 

Conclusion

I will end it by saying that there is literally no reason why you should avoid getting a brokerage account. It only makes things easier. And if you are worried about rehypothecation, then you should choose a cash-only account instead of a margin account. To protect yourself even more, you should make sure that you are covered by SIPC insurance.

About the commissions and fees, by not opening a brokerage account, you can probably get away by just trading domestic common stocks and paying nominal transaction fees. By if you are serious about investing and accumulating wealth over decades to come, then you should seriously think about opening a brokerage account.

That’s mainly because somewhere or the other, you will need a broker to make the path easier for you. And in some situations, it might not be worth it for you to spend that much time avoiding the big SB (stockbroker).

With the new learning initiatives being offered by the world’s top institutions, you do not need to be a college student to start learning things. All you need now is just an internet connection and the willingness to learn new things. And before you know it, you will find yourself signing up for courses from some of the world’s top institution and learning through them. The free digital marketing courses from these Ivy League Universities is just an example of this. There are literally hundreds of courses that you can take for free.

These new initiatives are called MOOCs – Massive Online Open Courses.

Not only will these courses help you with your career, it will also give you a huge advantage over your competitors.

And it doesn’t matter if you are looking to sign up more clients, or you want to get a job as a digital marketing expert.

People will always want to work with someone who had graduated from a course by Harvard University, than some other shady course that they do not know about.

Before we get started, I would like to mention that we also included courses from other universities as well. That is because their courses were of the highest quality.

So without any further ado, let’s get into the meat of the discussion. Because I know that’s what you’ve been eagerly waiting for.

Here we go:

 

  1. Online Marketing Strategies (Part of MicroMasters)

This course will take you 12 weeks to graduate from and about 8-10 hours per week of dedication. But it will be well worth it because here you will be learning everything from the basics all the way to the expert level.

From the basic marketing tools that you will need to get started, creating strategies that include market segmentation, targeting, positioning and differentiation, pricing, distribution, social media, etc.

On top of all of that, you will also learn how to analyze an entire firm’s internet marketing strategy. This is an important skill that not many people possess.

So basically you will be learning everything that you will need to succeed in an online marketing environment for your company or your clients.

They do charge a $199 one-time fee for a verified certificate of the course that you can use in your resume and on your LinkedIn profile as well.

 

  1. Digital Strategy and Action (By Babson University)

Babson University loves to focus on the path that is laid down by the tech giants in the US like Amazon, Facebook, Google, Netflix, etc.

The focus of this course is to learn the digital marketing skills while also developing your entrepreneurial skills. And that is the reason why they start the course with helping you decide what problems that you would like to solve. And then going from there.

And it makes sense because once you know exactly what people want, you can create the right products to solve their issues.

But this course goes much deeper than that.

Here’s what you will be learning:

  • Raising capital for your business
  • Winning market share
  • Sustaining growth
  • Using prototypes to find the best market for your product

So, if you are looking for a course that gives you the path on which you can utilize the online marketing skills that you will be learning, this is the course that you should be going for.

They do charge a $49 fee for a Verified Certificate that you have taken this course, which is totally worth it.

 

  1. Digital Leadership (Boston University)

Offered by one of the most prestigious universities on the planet. In this course, you will learn how to position yourself in today’s digital economy so that you win.

You will be learning how to lead an entire organization in this ever-transforming economy while winning. Not only that, you will also be gaining hands-on experience as the professors teach you.

Here’s what you will be learning:

  • Different experimentation methods to drive your business through
  • Platform-based strategies for growth
  • Creating different strategies to spearhead your business in this economy
  • Team management strategies that are effective
  • Management and negotiation of digital projects

Think about the impact this course will make on your career.

At the time of writing this article, the average salary of a leadership position in the IT sector is $101,020.

Let’s just say that you will have a huge advantage over other people applying for the same position as you.

You can try out the course for free, but if you want to pursue this course and the other 5 courses that compliment each other, there is a $1,000 one-time fee that the university charges.

My suggestion, it is well worth the investment.

 

  1. Fundamentals of Digital Marketing, Social Media, and E-Commerce (By Wharton University of Pennsylvania)

Take a look at any successful business, and you will see that impeccable marketing was the primary reason why they are successful. Their products might be amazing, but it’s the marketing that brings the crowd to the stands.

Here’s what you will be learning in this course:

  • Leveraging the new business models on the internet, like e-commerce, etc. to increase your profits
  • How to be successful at social media and executing digital marketing strategies
  • Almost instant application of everything you learn about digital marketing and e-commerce in the course
  • Better ways to market yourself and your products to your audience

In essence, you will be learning the most important tools of the trade here to be successful in this era. You will also be learning a little bit about building your reputation, and how to seamlessly be able to bring customers from the online world to offline.

Unfortunately, this course is not free, but I feel like this is an investment that will bring you an ROI for your entire life. So it justifies the $585 USD price tag.

You be the judge.

 

  1. Marketing Analytics: Data Tools and Techniques (Wharton University of Pennsylvania)

You might have probably heard that this is the golden age of advertising. And that’s mainly because businesses now have immense data about their customers. From their browsing practices, to what TV shows they like and which ones they are going to watch next week, these companies know almost everything.

And to handle all that data, you will need to take this course to learn how to do it.

This course will help you understand the different types of data that you receive during a marketing campaign. This includes highly valuable information, like the transactions done by customers, surveys, etc.

In this course, you will also learn how you should be handling critical issues when it comes to management of this data, development, and analytics. You will be learning how to derive this data and put it into a context that makes sense.

And based on that context you can create actionable strategies that will need to be executed for optimal results.

Again, this course is not free, it has a price tag of $585 USD.

 

  1. Marketing in a Digital World (Curtin University)

An insight into the job market shows that over the coming decades, marketing jobs are projected to grow faster compared to all other occupations out there. And that’s mainly because of the disruption caused by the internet and the opportunities presented.

And that is the reason why you will need to take this course. That is to equip yourself with the right knowledge at the right time so that people need you. And that they can take advantage of your knowledge at this time.

Not only that, you will also have a completely different type of learning experience. This will not be a lecture + taking notes session for 6 months.

It will be a highly interactive learning session that includes teachers and students engaging in problem-solving, analytical thinking, etc.

Here’s what you will be learning in this course:

  • How to manage and optimize paid, earned and owned digital media assets. And also managing an entire online brand.
  • Developing skills that are relevant to the corporate reputation management on a global public relations level.
  • Learning the best ways to examine the management decisions a brand makes in reference to the strategies being used to build brand equity.
  • Segmentation, targeting, positioning of the audience and then applying the different strategies that were created.

Basically, you will be learning everything you need to take a brand and run with it. And make it successful in this digital era.

It is free to try out the course but if you want to go for a Verified Certification and the entire course, there is a $795 USD price tag on it.

 

  1. Reputation Management in a Digital World (Curtin University)

Right from the start, this course will put you in a position where you have to think from the perspective of a communications manager of a company. You will be assigned a fictional company at the start of the course, and you have to make sure that the reputation of this company is always maintained and improved.

This means that you will be making decisions that only benefit the company’s reputation.

While being in the process of that, you will learn how important social media networks like Facebook, Twitter, Snapchat, Instagram, etc. are for your brand.

Here’s what you will be learning:

  • Managing an organization’s online reputation
  • Following the reputational management principles taught in the course to swiftly manage online issues and crises
  • Building a strong loyal following toward your brand

This course is a crucial one because regardless of whether you plan on getting a job or starting a business, this is a skill that you will almost always need to keep handy.

Because at the end of the day, you will be dealing with the reputation of a brand. And you will need to know how to handle that reputation in a way that people remember that organization as one of a kind.

Not only that, you also want people to personally connect with your brand and not have any negative views toward it.

This course is free, but if you want a Verified Certificate, you will need to make a small payment of $99 USD for that.

 

How Will These Digital Marketing Courses Benefit You?

Great question.

As I mentioned at the start of the article, everyone always wants to work with the best guy possible for a particular job. And in today’s world, it’s all about qualification and proof of results.

Let’s assume that you have the proof of results, then if you take any one of these courses, it will only act as a diamond on your crown. Because that will make you the perfect package.

But what if you do not have the proof of results? And you only have the course certification?

Then how do you take advantage of that?

You basically start banking on the fact that you took the time to go through the course and make sure that you are top of the industry.

Not only that, you also made sure that you took the courses from some of the best universities in the world. Not everyone does that.

Basically, those two things will become your selling points at anything: a job or when signing up a client for your business.

Remember, at the end of the day, every person is looking for certainty. They want certainty that you will get the job done at the right time and bring in appropriate results.

So if you can help their certainty through a certificate or the proof of results, then that’s what is going to work.

 

Conclusion

We all would love to live in a world where everyone trusted everybody. But that’s not the case. You need to take these courses to prove that you are better than your competition.

Because it is all about having an advantage. It’s always the advantage that will take you to new heights. Not hard work or smart work. It’s having the advantage and proper resource management that will always lead you to the top.