Gone were the days when people used to receive CDs in their mail. Receiving a physical mail is still an exciting event that happens to me every now and then. Usually when I order phone accessories online. But it was the old days of mail that paved the way for our addiction to emails today. And it’s a good thing because we can get so much done.
Even though we have replaced almost all of the classic communication with status updates, tweets and likes, it does not mean that emails are any less important than that. In fact, it has become more and more important because now whenever someone sends an email, that means it’s serious business.
And that’s what you can leverage because when people take your things seriously, that’s when you have their full attention. And you might have already heard that if you can manage to build a loyal base of email subscribers, then you already have a successful business.
But there’s one more important thing that you need to know before you run off into the sunset with all that success, and that’s being able to launch successful email marketing campaigns with predictable outcomes.
You see, even if you have a loyal base of email subscribers, if you cannot grab their attention and give them what they want, then you will not be successful. And that’s exactly what we’re going to cover in this article today: being the best email marketer this world has ever seen.
Let’s get started.
Picking the Right Email Marketing Platform
This is a very important step. And it’s the one that you should decide on very carefully. This is mainly because if you plan to change your email marketing platform, it can be a huge pain to migrate all your lists from one platform to the other.
They are great platforms not only for beginners, but for veteran email marketers with huge email lists as well.
I do not want to confuse you here, but once you choose a platform, stick with it. It will make things a lot simpler down the road. You don’t want to spend your time trying to figure out how a platform works instead of writing emails that should be making you money.
Now that you have chosen your email marketing platform, it’s time to move on to the next step.
Building Your Email Marketing List
Now we’re getting to the juicy part.
If you are just getting started, then it is obvious that your list might be pretty small in the beginning. But you should be focusing on steady growth of subscribers over time.
For that to happen, you need to make sure that you are asking for your visitors’ email addresses in all the important places on your website. Like: below the blog posts, on the sidebar while offering them a free guide/eBook about something that they would like, etc.
Remember, ask, and you shall receive.
Another thing you should remember is to make sure that you are making everything crystal clear. You do not want your subscribers to be in the dark about anything.
I find it best to let them know when they will be receiving emails from me (whether it is twice a week or 4 times a month). They should know the frequency because they do not want their inbox filled up with your emails. So make it absolutely clear that that’s not going to happen.
Another thing that you should make absolutely clear, is the type of information that you will be sending them. It doesn’t matter if you think that it is common sense that if your blog is about fat loss then you will be sending emails about fat loss.
But there are people who talk about different topics in their emails. So make sure that you are clear about what kind of topics that you might talk about in the emails you send.
One way you can turn this into your advantage is by offering your subscribers a special deal on something. This will be kind of an incentive for them to sign up for your newsletter. Maybe it’s a discount code for a product or a special series of emails that they might receive.
Test Your Emails Out. Keep It Small and Slow
One thing you should absolutely avoid like a disease is starting to send emails to all your subscribers right off the bat with a high frequency.
What I mean by that is you haven’t found out what your subscribers love. And in order to find that out, you need to test out a couple different types of emails.
So do that and also send maybe 1 email a week and test things out. This is mainly because you do not want to turn off the majority of your subscribers if a particular type of email doesn’t work out.
The best thing to do here is to send emails exactly about the things that you promised them on your website. This way they can set their expectations in advance. This way you can constantly meet their expectations without having to dread yourself.
One very important thing you should remember is to never add a person to your email list without their permission. Not only is it rude, it will also lower the overall quality of your account on the email platform.
Yes, your account is being judged by the number of people unsubscribing your email lists, reporting your emails as spam, etc. You want to make sure that people love your emails.
If you’re finding it hard to come up with ideas for new emails to send, watch out for our upcoming article about the 40 unique ways to make your subscribers excited about your next email.
Start Segmenting Your Email List
Segmenting your email list is the number 1 way for you to ensure that all your subscribers only receive the emails that they want and love.
Even if you have 40-50 subscribers on your list, it is never too soon to start segmenting.
Different people are looking for different information. Some of them might be looking for local events and retreats if they are living in the same town as you. They go on a different list than the people who live out of town.
So not only will they receive laser targeted emails, they will also receive the products they actually would love to buy. And this is the perfect time to start tailoring your email marketing campaigns to specific groups of people.
You never want to make the mistake of thinking that one product can satisfy them all. That never works.
You want to make sure that your products are tailored to each and every subscriber on a particular segment that you are marketing to. People love it when products are tailored to their needs. Makes them feel special. And that’s exactly what you are here for.
Never Try to Emulate the Big Companies
You can learn from them, but never, I repeat, never try to copy those guys.
You might receive emails about discounts on their products each and every day. And in every email, you might receive a promo. That’s how they run their business and their email marketing campaigns.
If you try to do the same thing with your subscribers, they will very quickly start getting annoyed by your emails. And very soon you will start seeing people unsubscribing from your list.
And if you see that happening, you want to take a look at your content and see if you are sending them the information that they signed up for.
Or maybe you are sending emails too often. You might want to slow it down.
Or maybe, just maybe, you are sending too many promotional emails.
Again, not every email list is created equal. And if you want people to trust you with their money, you want to build a personal connection with them rather than just sending emails about stuff that they should buy.
Be Consistent With Your Emails
If you say that you will be sending emails every Wednesday and Friday, then stick to that schedule. The last thing you want is for people to start thinking that you do not stick to your word.
Another thing you should absolutely avoid is disappearing all of a sudden. People might forget about your business altogether. You never want that to happen.
So make sure that you are sending emails at regular intervals. Or just stick to a schedule that you’ve chosen and you will be fine.
Remember, consistency is the key here.
Once you start being consistent, people will start noticing your emails more and more and they will start anticipating your emails every week. And that’s the best thing that could happen for an entrepreneur.
Send Only the Highest Quality Content
One of the biggest mistakes I see every new email marketer, is that they send a lot of sales pitches. And I’m not against that. Or else how would you make money from your email list?
I’m all for it. But if you are sending a sales pitch, make sure that it is a good one. You do not want to send something that will turn your subscribers off. Take some time to write it and proofread it. Make sure that you are writing it in a way that would persuade even yourself to buy the product that you are selling.
This one goes back to what I was saying above, you only want to send the highest quality content. Remember, email is something very private. And people only want to see emails about things they care about.
Make Your Emails Easy to Read
Your subscribers will be reading your emails on different devices. So you want to make sure that your emails are easy to read.
What I mean by that, is you should divide your emails into different parts. That includes adding subheading, bullets, etc.
So that even if they just scan your email they can easily get an idea of what it’s about.
Remember, not everyone is going to read your entire email. So you should make sure that even if they are opening it, they can easily get an idea of what it’s about.
Also, notice how I’m writing this article. It has short paragraphs that only contains 2 or 3 sentences. You want to emulate the same thing. This makes the whole content much more digestible and less overwhelming to read.
Always Proofread Your Emails
Make sure that your email does not have any typos or grammar mistakes. People pick up on that and it destroys your reputation like nothing else.
Heck, you should use this tip for everything in your life. Even when you are texting your girlfriend or boyfriend, you should proofread your texts. Nobody likes people who make grammar mistakes and spell wrong.
Grammarly is a great plugin that you can install on your browser. It will help you with your grammar and spelling mistakes. Makes the whole thing much more efficient.
I know, it is very tempting to get your very first email out as soon as possible. But take your time. Craft it like an artist and re-check everything before you hit that send button.
Trust me, it is worth the extra time you will be putting in.