When it comes to SEO, it doesn’t matter how strong your links are, or how great your website is (unless you own Amazon, eBay or Wikipedia). If you do not do proper keyword research in the beginning, your efforts will either never come to fruition, or it will take at least a year or two to see any significant results.
Unless you are a millionaire and you are willing to spend ungodly amounts of money for SEO. And if you have a Zen-like patience, you need this guide to find the best, untapped keywords to target and dominate.
The reason why there are thousands of untapped keywords just waiting to be targeted is because these so-called ‘SEO-gurus’ cannot find them.
And that’s exactly what we will take advantage of.
But beware of finding untapped keywords with little to no search volume. We want keywords that have significant search volume, but they haven’t been discovered by a lot of people.
And this is where I should tell you that you need to start using different methods of keyword research. I wrote an amazing article just about that here. So check it out.
The main reason why 95% of the people fail at SEO, is because they only use tools like Google Keyword Planner, WordStream, etc. to find their keywords.
And while they are amazing tools, you should also know that the keywords you are seeing there, are also available for thousands of other marketers. That’s the reason why they never see any significant movement in the search engine results page (SERPs).
Don’t get me wrong, I love Google Keyword Planner. And that is why I have incorporated it into this article. There is still some use that we can get out of it.
You will want to check the search volume for all the keywords that you find through this method. And the Keyword Planner will not give you the exact search volume unless you type the exact phrase.
So, we find our untapped keywords through Reddit and find their search volumes one-by-one in the Keyword Planner to see if they will be worth our time, or should be move on.
And this is where our adventurous journey begins.
The TRUE Front Page of the Internet: Reddit
Unless you’ve been living on Mars or Proxima Centauri, it is possible that you might have heard about Reddit.
But for the Martians and the Centaurians; Reddit is a massive community of millions upon millions of people. This community has different small forums about almost every topic that you can think of.
If you have never visited this website before, you should spend a couple minute browsing it before you read further. Believe me, you will love it.
Why is it such a huge thing you ask?
Well, it’s only the 9th biggest website in the United States and the 25th biggest website in the world. Don’t take my word for it, those stats are all according to what Alexa says.
I agree that there are a ton of places to find amazing keywords (hint: Amazon product reviews). But Reddit is a unique place because of 2 reasons:
- There are communities about every topic that you can ever think of.
- All the content is user-generated. This means you will be getting keywords that they actually use in real life to search for things on search engines.
How to Get Started With Keyword Research on Reddit?
The basic idea is that you want to hang out where the people interested in your niche are hanging out.
This sub-communities (community interested in a specific topic, are called subreddits). So you want to find those and look out for sentences or words that might turn out to be keywords.
Here’s the process in a simplified list:
- Find a subreddit relevant to your niche
- Browse through the threads and comments, aka, discussions and see if you can find any keywords or sentences that could potentially become long-tail keywords
- Make a nice list of all them in excel
- Head over to Google Keyword Planner and check the search volume for those keywords
Step 1: Find a Good Subreddit Relevant to your Niche
If you want to know how to identify a subreddit, there will always be “/r/” in the URL followed by the name of that subreddit. That’s how you can say that that’s a community for that specific topic.
For instance, if I found a subreddit for “keyword research”, its URL would look something like www.reddit.com/r/keywordresearch
To find a subreddit, all you need to do is just put in a relevant keyword in the search function of Reddit and it will show you a list of all the relevant subreddits for that keyword.
I did a search for the keyword “cooking” and this is what I got:
Once you find an interesting, relevant subreddit, you also want to make sure that it is active as well. There are a ton of subreddit’s that are not active, and so they are of no use to us.
The key here to finding active subreddits is to see if they at least have a couple thousand subscribers. As long as they have that, they will always be active. And you will also have a ton of threads from which you can pull some valuable keywords from.
Step 2: Picking the Keywords
This is where the things start getting interesting.
You want to make sure that you either have notepad open on your computer (or the Mac equivalent of that), or you have a book and pen at your table. Because you will want to start taking notes of these keywords that are going to make you money.
Let’s start with the sorting of posts.
You can sort all the posts in a particular subreddit by using the buttons at the top. They usually have sorting 3 options:
- Hot – Will show the hottest posts with the most upvotes
- New – Will show the newest posts of that subreddit
- Top – Will show the top posts of all time. These usually have a ton of comments
Now that you know the sorting options, you will have to go through a little bit of a learning curve here.
You want to start seeing/reading every sentence as a potential keyword. Or at least they should resemble a keyword for you.
For instance, while I was going through one of the subreddits under “cooking”, I came across a sentence that mentioned “seasonal food lists.”
That’s a potential keyword that I could use.
I know it sounds easy to spot something like this, but trust me, there are a ton of people that miss these types of keywords all the time. And that’s where people like you and me come in. We take advantage of our skill and use the keywords that they missed to our advantage.
If you are having a hard time finding out the keywords, be patient. The more you do it, the better you will become at it.
It’s the same like everything else.
Ideally, you want to spend enough time to go through all of those sorting options and gather a list of at least 40-50 keywords. This will give you enough room to go through the search volume checking and eliminate a lot of keywords.
Step 3: Keyword Validation
Now that you have noted down enough keywords, you want to head over to the Google Keyword Planner and start inputting each keyword to check their monthly search volume.
As I mentioned above, you want to make sure that you are doing this one keyword at a time. That will give you the exact search volume. Or else you will just get an overall range of search volume, which is not what we are looking for.
You also want to keep your eyes peeled for even more keywords that come up in the related keywords below. Sometimes you might not see enough search volume for the keyword that you input, but you might find some gems in the related keywords.
Like when I was validating the keyword “seasonal food lists,” it showed me that 0 people searched for that exact keyword. But there were a good amount of people searching for other related keywords like ”seasonal food chart,” etc. as you can see in the image below.
I know what you might be thinking: “but Nabil, didn’t we find these keywords in the Keyword Planner itself?”
What if other marketers might have these keywords too?
You’re right. We did find them in the Keyword Planner.
But remember, not every marketer is going to go through the same keyword research process as you did. So there is a lower chance of them finding the same keywords as you.
And even if they do find that particular keyword, you will still have lesser competition than if you had just gone with the keyword research process like you did before.
You would have never found these keywords in the first place. Because the Keyword Planner never suggests them.
What If There Was a Better Way of Finding Keywords from Reddit In Just a Couple Minutes?
Well, there is.
Once you understand the manual process of finding these keywords, it will be a breeze for you to use this website to find hundreds of keywords in just a minute or two.
I know that you might be thinking, “If I’m spending a couple of hours on keyword research, it is never going to be an efficient use of my time. What if I have to do keyword research for 4 more websites?”
And I hear you.
That is the reason why I went ahead and dug a little deeper to see if we had a free Reddit keyword digging tool that can just give you as many keywords as you want for any niche that you would like.
I did find an amazing website that does exactly that.
It’s called Keyworddit.
So, let’s go back to the same “cooking” example that we were using before. We want to find subreddits with keywords related to the “cooking” niche.
So I just head over to Keyworddit and type in “cooking” without the quotation marks of course.
And after just a couple of seconds, I now have a list of hundreds of keywords that I can immediately start throwing into the Keyword Planner to find even more keywords that your competitors couldn’t possibly find.
If I were to manually find the exact amount of keywords, it would take me at least 5-6 hours in total. And that’s even after being almost an expert at reading sentences and finding keywords in them.
For you, it might take even longer.
That’s the beauty of this amazing tool. So, take advantage of it.
Remember what I said at the beginning of this article. Your entire SEO success depends on the keywords that you choose.
And Reddit is just a hugely untapped source of keywords. And it’s not just Reddit, I’m talking about any other website that has tons of user-generated content. Reddit is just one of my favorites.
So, go ahead and follow this process exactly as I have laid out for you, and if you want even more keywords, just throw them into the Keyword Planner and see the related keywords.
And I guarantee you that you will have better success with these keywords compared to the keywords you had gone for in the past.