Kevin David claims to be an expert in the Amazon FBA model. By using his course, you can learn how to become successful on Amazon, too. But does the course really work? What background do you need before you get started?
This was my experience.
The Amazon FBA Ninja CourseThis is the main course offered by Kevin David. It comes with more than ten hours of material to teach you about the FBA business model. You can read our full review here.
Though the full course costs a few thousand dollars, it's still cheaper than some other alternatives on the market. It also promises to help you make back your money and then some – as long as you're serious about your business.
The course can be used whether you're experienced with Amazon or just getting started. Some of the topics covered include:
- How to get your business license
- How to get Amazon account approval
- Selecting your product
- Picking the right suppliers
- Using pay-per-click ads to drive traffic
- Scaling your brand so you can grow as your profit grows
About Kevin David
Kevin David was raised on the west coast, coming from a small town in Oregon. He attributes many of his principles regarding hard work and perseverance to playing soccer from a young age.
At fourteen years old, Kevin became involved in his first business venture. He sold candy bars and baseball cards to his peers, and he quickly decided that being an entrepreneur was the best future for him.
Throughout his life, Kevin has had a variety of jobs. Some of these have included making gaming apps and writing blog articles. Through these odd jobs, Kevin picked up the knowledge necessary to make money using Google Ads and the Amazon Affiliate Program.
Kevin went to college, graduated, and achieved a coveted accounting position. Not long after this, he left his position for Facebook. It wasn't long before he discovered the Amazon FBA program and learned about how it worked. After just 30 days, he launched his first ecommerce product.
Now there are multiple courses online, and Kevin's assets have a net worth in excess of five million dollars. Kevin also runs a podcast called the Ninja Podcast.
What the Course Teaches
The Ninja course has been on the market since 2017, but the materials are frequently updated to reflect Amazon's current marketplace. This is vital, considering Amazon's search algorithm and keywords tend to change on a monthly or sometimes even weekly basis.
The course walks you through how the Amazon marketplace works, how different business terms work, and what techniques you need to successfully sell on Amazon. It also teaches you how to scale your business once you've created a successful presence and want to expand.
The course isn't downloadable, so you will need an internet connection to access the materials. That said, you are given a lifetime of access to the materials once you pay the starting price. You can consume them at your own pace, go back and rewatch materials, and take as many notes as you want.
The course is broken up into eight modules:
- Foundations of your business
- Suppliers and ISBN barcodes
- Branding and pricing
- Launching your product
- Reviews of your product
- Amazon's marketing services
- Influencer marketing on social media
- How to scale your business
Now let's take an in-depth look at everything that's covered in the course.
Module One is all about the foundation of your business. Because of this, it's one of the longest modules in the entire course. Kevin explains the benefits of creating an LLC, and then he walks you through how to get one inexpensively and quickly. He also discusses the characteristics of products that do well with the FBA model.
Some of the reasons outlined for forming an LLC include:
- They're beneficial when paying your taxes
- They help to protect you and your reputation on a legal basis
- They help separate you from your business with a lot of simplicity
This module also talks about how to sell more by challenging the status quo and anticipating future marketing trends. It teaches you about the ITRACK 999 cart method for choosing products, and it also helps you find related product niches using Jungle Scout software.
The videos in the module include a complete walkthrough of the process to select your product. You're also given a quick look at a wide variety of different things that you should understand as you pick your product.
For example, Kevin explains that tools use algorithms to predict sales, and that they won't always be 100 percent accurate. He then explains how to get a better sense of what your actual sales numbers will look like.
Some of the suggestions made in the module are unique and can't be found with other courses. For example, Kevin teaches you how to create bundles of best-selling products to optimize the search algorithm for best results. He also suggests that it can be profitable to compete directly against Amazon in the marketplace.
This functions as an introduction module to the course. It's true that it gives you the basics you need to know for your business. The breadth of knowledge might seem a little bit scattered at first, but it makes sense once you start learning everything else in the course. You're given exactly what you need to know to build on the tools later.
One thing I liked about the module was that there wasn't any quiz or test at the end. I didn't have to prove that I'd watched and absorbed everything to move on.
Module Two gets more into the technicalities of your product. You know what your product is going to be, and you might even have selected several product lines. Now you're going to learn how to turn that product into a tangible reality.
In this module, Kevin talks about getting an ISBN barcode for your product. This allows it to be scanned by retailers and brought up by point-of-sale systems. It also allows the product to be shelved and picked in the warehouse.
Kevin explains differences between FNSKUs and UPCs. He also goes into the considerations you should have when you pick a manufacturer. In addition, he talks about setting up your shipment in the Amazon Seller Central.
The module is divided into three parts:
- Barcodes and communicating with suppliers
- Choosing a supplier and getting your products stored in the Amazon warehouse
- Third-party inspections and why they're so important
When you have an FBA company, you will need to get a unique type of barcode. Rather than being the Universal Product Code (UPC), it's called an FNSKU. You can generate an FNSKU for each of your unique products after you put your UPC into the Seller Central database.
Kevin talks about the GS1 requirements to get an Amazon barcode. In addition, he talks about how you can get UPC codes much more simply than at the GS1 price you'll find on Amazon.
In addition, Kevin has compiled materials that teach you how to communicate with Alibaba Suppliers. The course comes with two PDFs that each have templates explaining how to start the conversation with the Alibaba company. There are also videos walking you through this, although this part of the tutorial is done by voice actors.
Once you've learned about getting the right codes to list your product on Amazon, Kevin talks about how to use Alibaba. He walks you through each one of the filters on the site's search page, explaining the reasons behind each one. Then he teaches you how to find a quality supplier for your particular product.
He also shows you some important negotiation tricks. He'll walk you through how ordering a bulk discounted number of units is different from adhering to the full-priced minimum order quantity of a supplier. Then he'll explain how you can haggle to get a discount on your minimum order as well.
In addition to the video materials, this is another place where a template is included. The template ensures that you have all required information when you're negotiating with a supplier regarding potential discounts.
Lastly in this part, he walks you through setting up your shipments so that they're sent directly from the manufacturer to the Amazon FBA Warehouse. He recommends choosing FOB shipping, because it makes the supplier liable for any damages that occur throughout the shipping process.
The inspection process is discussed in the last video from Module Two. Kevin explains the importance of third-party inspections. He also explains how to customize inspections based around the type of product you have. For example, kitchen utensils need to be inspected for different things than electronics.
Module Three is another three-parter in the series. It has to do with registering your business brand, setting your prices, and creating the format for your Amazon listings.
Part 1 has to do with brand registry. It also talks about how to set the right URL for your products and business.
Businesses with registered brands are more successful on Amazon for a number of different reasons. Having a registered brand means that you have access to more marketing and advertising tools than non-registered sellers.
This part of the module talks about creating an Amazon listing that drives traffic and increases sales. It focuses on both the front and back of “the house,” so to speak.
Basically, you want to format your product listings so that the Amazon search algorithm picks them up. That way, people will see your product when they search for specific terms.
But you also want your listing to encourage people to buy. That means having a listing that explains your product features and sets you apart from the competition. Some of the elements included in this portion of the module are:
- Using related keywords to make nearly triple your sales
- Building keyword ranking for your listings, products, and brand
- Creating videos that appear on a listing and help set you apart from your competitors
- A step-by-step walkthrough of how to create a marketable, optimized listing with no prior experience
Selling Out of Your Stock and Dealing with List Hijackers
This final part of the module talks about what to do when you sell out of stock. It also talks about how to recover your prior ranking after you've sold out of your supplies. Then it explains what hijackers are and how to deal with them.
Listing hijackers are people who gain control of your Amazon listings and use them to boost their own businesses. The module teaches you how to tell when you have a hacked or hijacked listing. This helps you to review your listings to make sure that they're within your control.
Module Four is all about your product launch. You've ordered supplies, stocked the warehouse, created your brand, and created your perfect listing. Now it's time to do a launch that will immediately make you a recognizable name in the Amazon marketplace.
This module shows you how to enter the marketplace with a bang. Kevin also teaches you how to get 5-star customer reviews from initial product purchasers, and more importantly how to do that without violating the terms of service. He also teaches you about how products should be priced to generate the most profit.
Some of the covered topics include:
- Mistakes you shouldn't make when you run giveaways and launch coupons
- Why it's important to price at $19.99 instead of $20.00
- How to use pricing tools to calculate the best price for your product
- How to advertise your product to the 100 best sellers on Amazon or in your current product niche
- How to use eBooks to stand apart from competitors
- How to collect customer emails so you can create a mailing list
Kevin puts a lot of emphasis on how you should use Amazon Marketing Services to your full advantage. Use of AMS can often differentiate a successful FBA business from an unsuccessful one.
According to Kevin, it's a good idea to sign up for AMS. Though this may seem like a pricey investment, it gives you access to promotional opportunities that you won't get anywhere else. Sales happen when your product is given attention, not when you get defensive.
Module Five is the shortest of modules in the series. It includes three videos that have just a little over 21 total minutes of footage. But it's also one of the most important modules, because it's devoted entirely to your reviews.
Reviews on Amazon have a huge impact on your seller rankings. If you're consistently getting poor or average reviews, your listings will be buried by the search algorithm. Even if you have the best keywords and listings in the world, you'll still find yourself beat by competitors with better star ratings.
Each video in the module covers one of three vital aspects of the Amazon ranking system:
- Using follow-up emails to drive reviews
- What to know about the Amazon terms of service regarding reviews and promotion
- How to engage Facebook review groups to get legitimate product reviews
When you use an automated email service to send follow-ups to your customers, you can get up to two-thirds more reviews. Kevin talks about the importance of using an interesting subject line so your email will be opened, plus using scientifically proven greetings so your customer will be inclined to leave a review.
He also talks about how to set your expectations when you create marketing emails. You probably have a lot of emails in your inbox that you don't open. Part of your email campaigns will involve creating a target open rate – and you might be surprised by how high it is!
The discussion of the Amazon terms of service is also vital. Many people violate the TOS without realizing it, which can lead to an account being suspended and investigated. In a worst-case scenario, your shop may be closed and you may be banned from Amazon.
You cannot compensate people directly for leaving a good product review. That means that you also can't have paid endorsements within your Amazon listings. Kevin talks about verified versus unverified reviews, and how each type impacts your sales and product listings.
The discussion of Facebook groups is also vital. Kevin explains how you can adjust your campaign structure so that you're reaching people who write reviews for a living. Again, you can't pay them to give a positive review – but you can focus your marketing on generating buzz and discussion about your product.
The right campaign structure will encourage further review writing. The more reviews your business gets, the better you'll rank on Amazon. Getting good reviews is especially crucial in the time period immediately following your launch. That will often make or break your company.
Module Six has a little more than an hour of video material. But it also has the densest amount of information in the course. Though everything is explained in an accessible way, you should be prepared to really pay attention and take notes throughout this portion.
There are two parts to the module. This portion of the course tends to focus most heavily on advertising. It gets into the meat of Amazon Marketing Services and pay-per-click (PPC) advertising.
Credit Cards for PPC and the Bare Structure of AMS
This is the first part of the module. It gives you a ton of background that will be vital for the second part.
One of the best aspects of this setup is that it's good for everyone, whether you're an experienced seller or not. If you don't have a marketing background, don't know much about computers, or haven't used the Amazon marketplace before, that's okay. That's exactly what this piece is for.
Kevin goes into detail about how AMS is set up. He explains three different promotions that you can use to drive different kinds of marketing campaigns. He also explains how you can measure the success of your marketing campaigns and create specific objectives for your goals.
He talks about the concept of using credit cards to pay for your pay-per-click advertising. Not every businessman will agree with this approach, but it definitely worked for Kevin. By using a credit card that racked up airline miles, he was basically able to get a free flight to Brazil as he spent his campaign budget.
How to Optimize PPC Campaigns
This second part of the module gets more deeply into pay-per-click advertising. Kevin walks you through how to set up an entire campaign, even if you'd never heard the term PPC before the course.
He explains three different campaign setups:
- Broad matches, which allow for synonyms to pull up your ad
- Phrase matches, in which a certain phrase someone searches brings up the ad
- Exact matches, which generate ads based on exact phrases, and which are best for people who already have marketing data to know what works
The walkthroughs are some of the most valuable parts of this module, since they show you the step-by-step process to create a campaign. If you follow them, you don't have to understand marketing at all to launch a successful advertising campaign.
Another valuable portion of the module is the screencast of keyword processes. Kevin shows you how you can research keywords that will work best for your ads. These keywords are heavily searched but don't have a lot of advertising competition, and they draw in people who are close to your target market.
The step-by-step process also helps you to get hands-on experience with setting up your campaign. That makes it a lot easier to remember how to set up future campaigns, even if you don't have the lesson in front of you. It's a valuable teaching method that's worth its weight in gold.
Setting up your initial PPC campaign isn't the only thing that happens in this module. Kevin also teaches you a few other life hacks, such as:
- Automatically outbidding customers by one cent so that you dominate the PPC market
- Combining AMS and PPC services to get the ultimate traffic
- Using misspellings as exact match campaigns to gain traffic from common typos
- How to use PPC campaigns so you're paid to sell your product
You learn enough about PPC optimization strategies that you can optimize PPC campaigns in the future, but you also don't need to remember everything to get your initial campaign up and running.
Module Seven talks about how to use social media to accomplish your marketing goals. One of the most important lessons involves influencer marketing. Social media influencers are some of the most important assets for up-and-coming brands, but a lot of FBA courses don't teach much about them.
The first portion of this module talks about how you should select an influencer to promote your product. It involves finding an influencer who reaches your target audience and who has a reasonable price. Kevin also talks about the right promotional timing to help blow your sales up.
Some of the aspects of influencer marketing covered include:
- How many follows and likes an ideal influencer should have
- How much an average influencer promotion costs
- How to track the success of an Instagram influencer campaign
- What due diligence you need to do before selecting an influencer
- How to make the most of both short and long-term promotional benefits
Then Kevin talks about how to create a Facebook page that will broadcast to an audience nearly identical to your Amazon customers. He explains how you can use an external data service to achieve this.
In addition, Kevin shows you how to make targeted Facebook groups. These are groups of people who can be advertised to in the long-term, but who aren't necessarily following you specifically for your company.
Some of the information included is:
- The data extraction service that Kevin prefers for creating Facebook groups
- The reason that Facebook groups are more valuable for advertising than Facebook pages
- The tactics that Kevin uses to gain insights on audiences
- How to take customers from Facebook directly to your Amazon page
- How to use click funnels in advertising to get customer emails and drive sales
- How to use other marketing resources
- How to add an autoresponder on FB messenger that automatically gives people links to your online resources
Facebook group creation is a tactic that Kevin employs alone. You won't find information on how to do it in any other course on the web.
Module Eight is the last module of the course. It comes into play after you've set up your business, launched your product, and created successful marketing campaigns. This functions as a conclusion module that teaches you how to scale your business and plan for the future as you grow.
This module goes over ways that you can become more efficient as you run your business. That includes everything from optimizing your business structure to planning your day in a way that's best for your energy.
Some of the other covered topics include:
- How to talk to Amazon Seller support when you have an issue
- Ways to get free advertising as you boost your rankings
- How Tweeting specific URLs can improve your product rankings
- How to find reviewers under multiple names
- How to protect your account against listing and sale hijackers
- How to remove negative seller feedback without a ton of hassle
- How to open different seller accounts so you aren't as badly affected by suspensions
- How to make writers interested in blogging about your listings
- How to cross list every product to eBay in just five minutes
- How to get thousands of dollars back that you're owed from Amazon
The module takes many of the principles you've learned in the previous modules and builds upon them. The majority of the content talks about how you can “hack” your business so that your processes are better optimized.
Some of the most helpful training is the step-by-step walkthrough of how to restore your account after it's been suspended. He includes not just the walkthrough, but also a template letter written by a copyright infringement lawyer.
Kevin David's Amazon FBA Ninja course teaches you everything you need to know before you start your first FBA business. It explains aspects of FBA selling in ways that inexperienced people can understand.
The one drawback of the course is that it's a little bit disorganized. But at the same time, it's still streamlined enough that you can easily progress through it. With more than ten hours of materials to work with, you're getting everything you need to get started, whether you're a beginner or an expert.